Jul 19, 2016 as the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. This book is so fun and catchy that some of my favorite authors like marion roach smith, joe bunting, jeff goins, and steven pressfield gave incredible endorsements. Whether you make it digital, printable, stick it in a glossy folder, cd or memory stick, the foundation of many a successful pr campaign begins with one helluva press kit. Below are lots of free articles, audios and inspiration for marketing your books. Annmarie skincare this is one of the best press kit examples ive come across method check out their press page and make sure to click on press kit under press materials melt organic a lot of great info in their press kit. How to create a stunning media kit for you and your book.
A full sample chapter to your book that includes links to buy a complete copy on amazon or wherever else you are selling it online. Everything i know about book marketing is now available in the amazon bestselling book how to market a book third edition. Remember to include who, what, where, when, why and how in your press release. See sample press kits examples and learn how to generate free buzz with press kits. The purpose is to provide detailed information about a company in one location. Often these materials are contained in an attractive folder and accompanied by a cover letter. How to make a press kit plus a free press kit template. Okay, so weve got the essentials of your author press kit together. For books that arent enrolled in select, publicists tend to include a pdf. Sawyer has been interviewed over 350 times on radio, over 350 times on television, and countless times in print. Use our free press kit template to appeal to media and standout among the. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. Your press kits will vary based on what youre promoting and the type of media that will be receiving your press kit.
But imagine bands launching a national press campaign and trying to book a crosscountry tour. Why having a media kit could increase your press coverage. A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access. Theres no rule book on creating press kits that specify what components you must include.
Lost boys 1987 original press kit w3 glossy photos kiefer sutherland. How to book your band in the email age diy musician blog. If you do not have the slightest of the ideas about what a media kit is or how to create an effective media kit. Our free cookbook kit includes our easy 8step publishing guide, discounts coupons, sample cookbooks and more. How to create a professional press kit in 8 easy steps writers. How to create a professional author media kit writers edit. For this example, lets say youre creating an electronic press kit template for a film. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. The sole purpose of which is to sell you to the media and provide them with bitesized nuggets of information for their journalistic endeavors. Your author media kit is important for your book marketing efforts. After launching my social media and online book campaigns, i decided to. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send to people in the industry who you might want to work with. Press release must answer questions about your book. Your name or publicists name business phone email local author jane doe discusses gardening book at village books bellingham, wa first paragraph should be catchy, and should also share the newsworthytimely information.
Get the best deals on movie press kits 1980 1989 when you shop the largest online selection at. Highlight the issues your expert can address, or that your company is. In the case of an indie author media kit, it tells people the basics about you, the author, and your books primarily, the book youre currently promoting. For this reason, book press kits are really important to your book marketing efforts. Aug 22, 2018 a press kit should strike the perfect balance between intuitive and eyecatching. This section is made up of sample interview questions and answers. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Fastkit is your goto provider for custom packaging solutions. The last time i made a traditional press kit like the one mentioned above was back in 2004. These items may also go on the media page of a website. In the old days, you would have to print a physical copy, and some still do that today, but the majority or festivals would be fine with a digital press kit. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or.
If the press kit is about a local business, write a brief statement about why you are sending the kit. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. Creating your press kit as a presentation makes it more appealing. Using a standard package from pr web, we created a generic press release by pr web for an incredible book by pamela hodges called how to be a cat. A press kit is the official document representing your film, which would be sent to, well, the press or any institute interested in featuring or presenting your film.
Touch the premium paper, marvel at the eyecatching finishes and find what works for you. The difference between a press release and a press kit. What the book is about, why it is significant, and how it came to be written are all important components of a press release. Sep 28, 2018 how to build a rocking author media kit. Jun 03, 2017 a media kit is an information packet that informs everyone not just members of the media about you and your author brand. Press kits or media kits are packages or website pages that contain promotional materials and resources for editors and reporters. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. A selfpublishers companion media kit the book designer. To see the best practices in action, check out these 10 online press room examples from real nonprofit websites. The toptier media may only consist of five to ten outlets, but. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. A wellstructured press kit template is essential if you want to succeed in your approaches to get press for your company, or if you want to include it with any press release. The publishing kit includes our publishing guide and sample book. Choose a portion of the first chapter, or a sample from your best chapter.
All custom packaging press kits product launch sales kits binders custom invitations member kits cosmetics point of purchase sample boards. Help them out by supplying them with 710 questions and sample. For more than 30 years, our specialty has been breathing life into even the most challenging and creative packaging design ideas, and in the process, weve created an extensive repertoire of custom packaging products. The main press kit components youll want to consider include the following items. When you get that, a press release for your book can be a game changer for your sales and authority not just a pride metric like many use it for. Return to book promotion tips printmobilefriendly version. Its your author media kit, also known in the printfocused world as an author press kit. The ultimate book press release template free download. Many authors have no idea what these are or how to use them. But after doing quite a bit of research, i found that a i already had most of the materials and b its pretty simple. Cover if you want to create a great first impression for your free press kit template, make an appealing cover as this is the first thing people see. Think of it as a supercharged business card that explains who you are.
Authors, you need one for each book you release, and sometimes for a full series. Jun 11, 2019 what you include is very important because a press kit should be an easy way to spotlight you or your business. Request a free cookbook kit morris press cookbooks. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. Nov 18, 2002 marketing, entrepreneur the ingredients of a press kit. Please practice handwashing and social distancing, and check out our resources for adapting to these times. An effective press kit is a onepage, doublesided document containing contact information and details about your business, events, products, or promotions. Look for points in your book that mention a specific place, business or activity, and pitch the story idea to editors who work in those specific locales. Well feature a different book each week and share exclusive deals you wont find. The main purpose of a media kit is to present yourself and your book as concisely. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. Select the best photo you have or you may even use a poster. Why you need a media kit for your book and a sixstep guide to.
Services and methods to get your pr in front of big agencies. Special olympics press room is vibrant and welcoming and includes media contact information with headshots. Heres a list of items to include in your speaker media kit or speaker press kit ive compiled a list of typical items a speaker may include in their speaker media kit. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Why a good press kit is essential and how to make one. Nov 05, 2012 press release must answer questions about your book in an later post well discuss press releases, which will give you some added guidance. A press kit is a promotional resource companies use to communicate important facts to journalists. If the press kit is a package about an event, write a brief statement saying what the event is, when it is and what you have attached. Authors, you need one for each book you release, and sometimes for a full series when youve released all the books in that series. A press kit is a collection of written materials designed to introduce an expert or a company to the media. Sample chapterwhy selfpublishing is entering a golden age. Here is a link to the entire media kit in one jumbo zip file. A mmeber of the order of canada, he lives in mississauga, ontario just outside toronto. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed.
Marketing, entrepreneur the ingredients of a press kit. In order to create the most well designed press kit, you should include the following creative pieces in your press kits or. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. There are many templates for press releases online. Media kits indicate that you are a serious author with a book that. A media kit, also called a press kit, is a package of key information about a product, business or event. He also has a large assortment of photos of tim ferris to choose from. Your online press kit and how to put together the essential elements youll need for your media contacts. The balance careers occasions that require press kits. May 24, 2018 the thing to remember is that a press release is a story. For now, remember that a release for a media kit should focus on the unveiling of your new work. Theres also an events calendar thats filterable by location. An author press kit is a package of information about a particular writer.
Sample press release for immediate release september 24, 20 media contact. Make sure your press release captures the attention of an editor or writer with a hook in the first sentence. How to create a professional press kit in 8 easy steps. How to create a killer press or media kit fashion pr 101. New books, new photos, new press releases, new events. You want your press kit to be clear with its message and easy to use so that readers are able to understand your company, product, or brand. A lot has been talked recently focusing on the value of media kits for blog owners in this digital world. If you only have a few samples, create a tiered press kit mailing.
The cystic fibrosis foundation offers press releases and recent media coverage in addition to helpful links to resources about their impact, background, milestones and mediaspecific faqs. For some examples of great press kits, check out the sites below. Dec 26, 2019 b efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. The press kit or media kit is often the medias first indepth experience of a brand, so it is essential that it express the brand identity while delivering all the. Jan 07, 2016 after launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. Download this free press kit presentation template in pdf format. Press kit materials writing for strategic communication. Write a onepage press release that describes your book. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set. Rightclick the link and select save as to download it, then doubleclick the file to open it. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. Sample packs for all get a feel for moo with a free business card sample pack. Job searching career planning internships workfromhomejobs view all.
Owner mickie kennedy is giving away the big press release samples book that includes 35. Click image to view press release sample with explanations. With canvas collection of professionally created templates and intuitive design tools, you can create a media kit thats fully customized and branded to perfection. Getting publicity is easier if you have a press kit. Feb 26, 2018 a press kit makes it easier for journalists to write about your company with the information and pictures you want out there. When they responded asking for my press kit, i panicked. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Create and publish your own cookbook through morris press cookbooks.
How to create a press kit for your ecommerce business. Your online press kit by joel friedlander on march 22, 2011 29 comments when youre launching and marketing your book it can be essential to get attention from the media. After launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. Think of it as your companys greatest hits compilation, because you want the media to know about you and your products and services in one tidy package. The term pressbook is used generically, but has come to mean the flyer, pamphlet, booklet or book released as part of a press kit or campaign kit which contains certain information about a particular film.
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